Bankrate, Inc began in 1976 as the newsletter “Bank Rate Monitor” and has since become a trusted financial resource for millions of Americans and hundreds of print publications.
Continuing the mission of informing the public on financial information affecting everyday life, Bankrate began an endeavor into the insurance industry beginning with the 2008 acquisition of InsureMe – an online insurance shopping service.
Bankrate then created the Bankrate Insurance division and continued its foray into insurance shopping by acquiring NetQuote - the largest insurance lead generator on the Web in July 2010. This established the Bankrate Insurance brand, solidifying its premier position in the insurance lead market.
In 2010, Bankrate acquired Trouve Media Inc, a company specialized in helping insurance, financial services and real estate companies connect with new customers online. In December of 2011, Bankrate acquired the assets of Insweb, another industry leader in the insurance internet lead generation business. And in April 2012, Bankrate continued its growth by acquiring InsuranceAgents.com – the #1 converting lead generation company of 2011.
With these companies, and their history of innovation and excellence, the Bankrate Insurance division of Bankrate allows consumers to comparison shop for the best insurance rates available - delivering on the Bankrate mission to equip consumers to make informed financial choices.